What are backlinks and what is link building?
Backlinks or inbound links are one of the best and most-effective SEO strategies.
What exactly is a backlink? It is basically a link that leads you to another website or page. Getting a backlink to your website is a great asset that not only signals your website’s authority but also determines your DA (domain authority) score.
Why are backlinks important?
The search engines consider backlinks as a vote for the specific pages of your website. If your website page has a high number of backlinks, it tends to generate more organic traffic. It is one of the most influential factors of page authority as it supports your site and makes your site trustworthy.
If you are looking for quality backlinks, make sure to check for the domain authority of that website from where you will get a backlink. When an authoritative domain mentions your name and link, the more likely Google and readers will perceive it as a trusted source.
If you are a beginner to link building techniques, then this guide is for you. Well, the link building landscape is always changing with updated Google algorithms. But, still, the importance of link building has never been higher than now.
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What is domain authority and why does it matters for backlinks?
DA is the search engine ranking score that analyzes and predicts how well your website will rank on Google. It is calculated by many factors including total links, linking root domains. Many tools like Moz, Ahrefs, Majestic, etc, attempt to rank all the domains using their own algorithms. It is used to measure the authority and worth of a certain domain.
Other factors include the quality of links, age of links, and how likely that domain is trusted by Google. Backlink building is one of the most successful strategies of SEO.
How does the backlinking strategy work?
First of all, you need to analyze the backlink portfolio to create a relationship with the top website bloggers and editors of websites. Also, use Semrush or any other tool to check the backlinks of your competitor website and aim to build relationships with those websites from where they are generating backlinks. You also need to engage in PR and utilize social media to get more distributions and mentions.
How can you get backlinks for your website?
Creating backlinks for your website is not rocket science. You just need to learn some common tips and techniques to get backlinks from different sites.
1. Create link-worthy content:
Most of the website owners are looking for unique content. Search the websites that fall in your niche, then write the content for certain topics. You can provide the content in exchange for a link or some website will simply provide you link in the exchange of their link.
2. Do guest posting or blogging:
Guest posting or guest blogging is the best practice to contribute content in exchange for a link to your website. The website that offers guest blogging services mostly requires to create a bio section of the author. You can place your website link there or within the post content. Well, it’s a win-win moment of both parties as one gets free content and the other one will get a high-quality link.
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3. Build PR (public relations) connections
PR is a traditional marketing strategy, but still, it is worth mentioning. This term refers to the practice of building relationships with others through media, press releases, and other public routes to get worthy backlinks. The best way is to get cited anywhere on the news article, press release, or any other online content. Just be in contact with journalists to create PR and get your content published along with your site link.
4. Find your competitors’ backlinks and use them:
Keep an eye on your competitors. Use tools like Ahref to track their backlinks and utilize them to create your own. It is an effective technique to get ranked faster in search engines.