When you talk to a business owner today about online marketing, they will probably say yes they have heard of SEO and use it the best they can. The problem is though, many of those business owners take SEO to only mean search engine optimization which although it is...
In our modern era, the use of the Internet is constantly on the rise. Without an efficient Internet marketing strategy, you miss out on a constantly growing subset of consumers that could potentially provide your business with a major boost. Effective internet...
So many social media sites…so little time. What is a digital marketer to do? The other day, from a college newspaper, there was an article about a guy who was trying to use LinkedIn to get a date. That is not a typo. He said he wasn’t having the best of luck with the...
Years ago, we found services and products through the phone book, TV commercials, radio and magazine ads, billboards and other one way marketing mechanisms. Those things still exist today but they do not have as much of a footprint in today’s society as before the...
Virtually every business can benefit from social media, but it’s important to learn what exactly you’re hoping to achieve by implementing your social media strategy. Is your focus more on building a customer base, or engendering loyalty from the customers you already...
