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SEO 101

Different Types of SEO: A Comparison Guide

What are the Different Types of SEO and Which One Do You Need?  

For most people, SEO just involves putting keywords on different pages. But SEO is actually one of the most essential parts of the website. It is one of the essential parts of SEO but there is a lot more. 

If you want to get as much traffic as you want, you have to do much more than one kind of optimization. There are 3 types of SEO to generate organic traffic to your website. These types are on-page SEO, off-page SEO, and technical SEO. 

These SEO types and tactics can help you to rank your website higher in Google. You probably not use all of them at the same time, but you still need to understand all of them to improve your Google rank. 

When you break down your strategy and think about SEO as 3 different categories, it will be easier for you to optimize your website. 

Here we discuss all 3 types of search engine optimization in detail. 

Type 1: On-page SEO

On-page SEO refers to SEO work done on the content of your website. It involves the strategies to optimize all pages of your website. The purpose of the on-page SEO optimization is to make search engines understand the content topic. 

This type of SEO includes the following strategies. 

  • Keyword research: Includes the proper keyword research to target. 
  • High-quality content creation: Post quality content by utilizing the proper and targeted keywords. 
  • Proper keyword optimization: Use proper keywords in the right places like meta titles, meta descriptions, heading, etc to rank on the first page of Google. 

You can use tools like Ahrefs or Google keyword planner, to  help with all the aspects of on-page SEO. It will help you to find the popular and low competition keywords to use. You can also use on-page SEO checker tools to review and analyze every individual page. 

Type 2: Off-page SEO

Off-page SEO helps to build the relationship of your website with other websites and strengthen your influence as well. It also involves strategies to build a website reputation, credibility, and authority. All these options make your website an ideal search result. 

You can also publish articles on other websites to get a quality backlink. It can be paid or you can simply exchange links and provide them content. Employing guest blog posts is an effective strategy to get more backlinks. Once you get those trust signals from high DA websites in the form of backlinks, your website will rank in no time. 

To create a backlink, it is simple: add the URLs of your competitors and pull the report with all the links of your competitors. See why their site or content was linked to your competitors’ webpage, and figure out what you can offer in addition so that it can be your content that is linked, rather than your competitors.   

Type 3: Technical SEO

Technical SEO includes all the technical and non-content elements of your website. It includes all the strategies to improve the backend of the site foundation and structure. 

It is also concerned with the readability of the site and it provides the best user experience. Along with that, it also shows search engines that the site is worth ranking.

Technical SEO includes the following technical methods to improve your website ranking:

  • Site speed
  • Site architecture
  • Indexing
  • Mobile-friendly interface
  • Crawlability
  • Structured data
  • Security

You can use Alexa tools to audit your website or hire SEO managers from my SEO care to perform all the on-page, off-page, and technical SEO services. You can utilize all these 3 types of SEO for better and fast results. 

Also, create a proper SEO plan or hire SEO freelancing services that will help you to achieve proper results. You should use different types of SEO in conjunction with each other to get more chances of getting ranked. 

Use proper tools and techniques to cater to all the 3 aspects of SEO. Many tools like Alexa, Moz, Ahref are best to analyze your website and improve overall on-page, off-page, and technical SEO. 

What type of SEO services do you need? 

It can be difficult for a business to know exactly what type of SEO work they need to do in order to get results. That’s where getting your site audited by SEO professionals or an SEO firm like My SEO Care is helpful. My SEO Care is the best SEO agency and we have delivered hundreds of successful projects to our clients. No matter what goals you have or what kind of services you are offering via your website. We help you to increase your bottom line with proper SEO tactics and strategies. Hire us and start earning more valuable and targeted traffic to your website at the most affordable rates. 



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