What is SEO and how does it help your business?
SEO is not just about the competition of who ranks best in the search engine. Rather, it is all about making sure that your website constantly comes up on the first page of Google. If someone searches for the relevant keyword, will your website show up first or will it be pushed aside by your competition? An SEO manager works to ensure that your targeted audience will continue to go to your website, instead of someone else’s.
What is the impact of SEO on traffic and sales?
Here are some stats on SEO’s impact on traffic and potential sales.
- The first 10 results on the first page of a Google search receive 92% off all search traffic on Google.
- Traffic drops by 95% on the second page.
- 33% of clicks from organic search results go to the very first listing on Google.
- Organic searches lead to an average of a 14.6% close rate, compared to a 1.7% close rate for paid marketing or explicit outreach efforts
- Clients looking for more expensive services or products are more likely to turn to organic search for information than paid ads
- There are more than 10.3 billion Google searches done every month, with 78% of U.S. internet users using these searches to look up products and services to buy online
Is hiring an SEO professional necessary?
SEO is crucial for your online business success. So should you go at it on your own, or should you hire an SEO manager?
SEO is a huge necessity for any business and a big step in the sales funnel. This important process, however, takes a lot of expertise to utilize well. The process of SEO may seem easy when you read about it. But if you want a long-term result from working on SEO, you need to hire a SEO manager or consultant to rank your website and generate more revenue. SEO consultants have experience in dealing with sales funnels and other marketing tactics to gain tangible results.
Here are some points to consider when you’re debating whether or not to hire an SEO professional manager or management agency .
1. Having an SEO manager saves you time:
Time is money and you can learn SEO and implement it on your own, but it is a time-consuming process. Its techniques, practices, and results takes a lot of time and energy. If you try to optimize your website yourself, you may make some mistakes in the beginning and not see any results for your work. And, it will take more time to fix these mistakes.
To avoid this problem, hire an SEO manager. Most businesses hire freelancers because they don’t have enough time to learn and implement SEO strategies.
Is hiring an SEO manager just for large businesses?
No! Rather, small businesses that are new or low in brand visibility will benefit the most from a professional SEO service. When surveyed, a large percentage of small businesses utilize professional service providers to do their marketing, including in-house staff (53%), social media management software (33%), freelancers/consultants (33%), and digital marketing or social media marketing agencies (24%).
Delegate tasks to the professionals and you have more time to spend on all the other things your business needs. Hire My SEO Care as we are skilled in providing affordable SEO services to a variety of businesses, including real estate, insurance, apparel, specialized food and nutrition, and online services.
2. An SEO expert will help you generate organic traffic:
Keep in mind that your organic traffic is the base of your potential customers. On average, businesses spend about 1% of their funds on paid ads. Although that may not seem like a lot, paid ads are operated on a pay-per-click basis, with no guarantee that each click will lead to a potential client / sale or that those who click will actually stay on your site for more than 30 seconds. This is why organic traffic that comes from search engine optimization has its own perks. With the right techniques, your customer will land on the product or services pages and as a result, a new lead is generated easily.
In addition, SEO experts not only know the techniques behind search engine optimization, but they can do comprehensive optimization, starting with research and set up, on-site optimization, recurring off-site optimization, and provide monthly tracking and reporting for errors, visibility, and keyword rankings.
3. SEO managers can provide better results in a shorter timeframe
If you hire an SEO expert, they will provide you better results in a short time. Because they have years of experience, they can do the work much more effectively.
They are experts in keyword research and they can identify the most searched keywords or phrases. They will add these keywords in your website with a proper plan to achieve desired results. For effective keyword research and SEO backlinks services, hire My SEO Care and let us rank your website on Google’s first pages.
4. Hiring an SEO expert saves resources and money in the long-run
Most of SEO tools cost hundreds – if not thousands – per year. That’s a lot of money to spend on the tools you don’t know how to use. SEO professionals already have these tools as they are always using them. In addition to tools that can only do the technical aspect of work, you need an actual SEO consultant to use these tools well in order to achieve the desired results.
With SEO experts, you can rank better in Google and it will result in engaging more audiences to get organic traffic to your site. With organic traffic, you don’t have to spend as much on paid advertisements.
5. SEO managers use latest, updated SEO tools and techniques:
SEO algorithms are changing constantly, and by hiring SEO experts, you don’t have to worry about updates. They have their eyes on the latest SEO news, tools, and techniques and they will update your website according to latest SEO rules. If you are a business owner, you don’t have time to keep your pulse on SEO trends and changes. Hire us and we will do all the hard work for you.
6. SEO experts provide website maintenance:
While kany people think that ranking once in Google will do the job, that’s not the case. If you want to keep that coveted position, you need to keep an eye on your ranking positions and your competitors. Website optimization is not a single time process. Instead, it is an on-going process to compete in the market.
SEO experts will maintain your website by fixing common issues like broken links, and maintaining directories, local listings, and much more.
Why hire My SEO Care as your SEO manager?
The experts at My SEO Care have the latest knowledge about SEO strategies and marketing tactics. We are offering a complete SEO package for small to medium businesses and that’s all you need to rank in Google. Contact us to discuss your business and what we can achieve together.