Virtually every business can benefit from social media, but it’s important to learn what exactly you’re hoping to achieve by implementing your social media strategy. Is your focus more on building a customer base, or engendering loyalty from the customers you already have? Are you looking to promote your business, or to find a way to keep a constant level of interest? Knowing your goals is the best way to piece together a strategy. Determine why social media can help your business grow.
Although there are numerous social networking tools out there, not all will serve your purpose as well as others. Once you’ve identified what you hope to accomplish through the use of social media, it’s easier to find the tools that serve your purposes the best. Don’t be afraid to experiment and do your research!
Avoid wasting time and without a doubt, social media tools can be huge time wasters, both at work and in your personal life. Make sure the time you invest in your social media strategy is reasonable for the return you expect out of your investment, and is always strictly business.
Contact, connect, and communicate. After a few months, take a look at your social media experience, and try to objectively evaluate what you’ve accomplished. What’s working for you in terms of keeping customers interested in you or attracting new clients? What seemed like a creative idea, but just isn’t bringing in the results? Evaluate your success.
A successful social media strategy is one that helps you work toward your goals, without costing you a great deal of money or lowering your productivity. While it’s immensely beneficial to have a well-designed website, to keep clients up-to-date on your activities using a blog or Twitter feed, and to increase your local visibility with a presence on Facebook, the benefits of these things quickly fall to the wayside if you spend hours each day handling these tasks. A huge benefit of social media is that it emphasizes fast, effective communication and a convenient way to disperse information. When you’re able to make these tools work for you, you’ll notice pretty quickly that you’ve developed a successful social media strategy.
One of those key strategies that are a must in today’s Internet spectrum is a blog. A blog is key in driving not only traffic, but interest to your brand, product, or company. Blogs help you appear authoritative in your industry – allowing you to give views on the latest events in your trade, offer reviews, insights, and so on.
This expands into relationship building tools, as you are able to speak more freely and in a more informal and personable style, as compared to how you direct the voice on your main website. Through the blog channel, they are more likely to trust you, and then all the more likely to visit your main website and then click your links and possibly buy your product.
It also offers insight for your customers, and allows them to leave comments and ’speak’ to you on a key level. In addition, blogs are extremely search engine friendly – through thousands of possible keywords and fresh, updated content on a regular basis – blogs are simply fantastic facets to have on your website today. You’re simply misguided if you reckon otherwise.
One aspect of ‘branding’ a blog is considering the number of possibilities you have when really building the blog.
How do you want to approach a design? Are you a creative or less scalable brand? Do you have the ‘assets’ to build a ‘creative’ blog? Do you have a content strategy built before you blog? Do you know how to ‘market’ your blog on a daily basis?
These are all vital questions you MUST reckon about before diving into the blog space – thinking you know what to do, when you might need a refresher.
And always remember that blogs vary, depending if you are in the business-to-consumer or business-to-business parallel – but your Plot of Action (POA) should always remain the same.
Any company or brand that is thinking of starting a blog strategy needs to follow a similar model in structuring their content and direction when beginning or ‘changing up’ a blog for your brand or product.
Now, if you’re just starting on your goal to start a small business online or make money blogging, then you’re luckier than you think. It’s true that online businesses and profit-driven blogging hasn’t just become a common way to earn money, but it’s also become a most competitive industry. What works to your advantage, however, is the fact that there’s a lot of information now on how you can earn money from your site. Advice is all over the place, as are tutorials and instructional manuals on how you can put up your online store or start blogging for money.
One of the first things you’ll find out about making a profit online is that you have to draw up an effective internet marketing strategy. If you’re no stranger to blogging for profit, you would know by now that a good internet marketing strategy is indispensable when it comes to earning money from your site. In other words, this means that you have to look for a method that can effectively promote your products and services through your blog or website. With a successful internet marketing campaign, you don’t just get visitors on your site – you also get a better opportunity to sell products or offer your own unique services to your target market.
What a lot of neophytes are unaware of, however, is the fact that not all internet marketing strategies will work for their benefit or help them make money online. Occasionally, you will get advice on online marketing that doesn’t hold water, and can even wreak havoc on your attempts to advertise your services or make money blogging. Are you also committing these internet marketing blunders? Read on to find out what you should NOT do if you want to launch a successful promotional campaign for your blog:
- Creating a beautiful website – but forgetting about your visitors:
It’s good to put effort into your blog’s appearance, to make it as attractive as possible to create a favorable impression on your visitors. What won’t work, however, is a blog design that takes forever to load on the screen, or a site that’s bogged down by too many high-end applications. Take into account the fact that nobody wants to wait too long, especially if it’s just a web page that could’ve loaded in a second or two. Ultimately, a gorgeous site that takes too much time to load is just as bad as an ugly template. Both of them make your readers feel like you’re wasting their time, and they’ll just end up moving on to other blogs where they can get what they want in a few seconds.
- Expending minimal effort at keyword research:
Some bloggers and online businesspeople think that keyword research stops at finding out which search terms get the most number of hits on Google. Sure, these are all part of the whole package. But have you actually come up with a keyword research system that will really make your site earn money?
Don’t just stop at looking up keyword rankings and finding out how many people, on average, are using the search terms, “how to lose weight”. Instead, you should also watch the activity behind each keyword you put up strategically on your site: which keywords actually fetch you the most number of visits? Of these keywords, which ones actually end up with a sign-up or a sale? Jumpstart a system for keyword research that will breathe life into your online campaign by striking at the heart of your analytics tool.
- Not knowing how to properly read your web stats:
Okay, so you already have Google Analytics tracking the activity on your site. It’s been running for a good while now, gathering a lot of useful data that you can use to boost your blog’s earnings. But are you really making the most out of your analytics tool? Most bloggers just look at how many people are going to their site, taking note of how much time their visitors are spending on which web page, et cetera. Realize, however, that scrutinizing these details alone won’t push you towards a better strategy at earning money from your site.
A better tack would be to find out where your traffic is coming from. Are they coming from search engines? Which keywords are bringing your visitors to your site? Maybe your email campaign is hauling all your visitors in? Whatever it is, make sure that you know where your visitors are coming from so you know where your blog should go.
In the end, however, one of the biggest blunders that you can make is having an awesome internet marketing campaign that your product cannot live up to. Your best advertisement still lies in your product itself. No matter how good your promotional tactics are, a bad product will never sustain a profit for long. A good, reliable product will make its own waves when it’s introduced properly to its target market. Make some necessary changes to your online marketing strategy, and your blog or website will eventually yield a good amount of revenue for you.